Do you really think that the blog is just a tool for people expressing themselves or simply used as a dairy? In fact, not only can blogs help people spend their free time when surfing the internet, but they can also help companies success in their business. Here are some characteristics may help you understand why.
1.Develop or adds personality to your business or brand. Some of the most popular blogs are those that have coined “personality”inside, such as
Nuts About Southwest: A playful blog that incorporates mixed media, features stories about Southwest employees, and presents it all in a way that puts some of the fun back into the air travel experience.(Dennis, 2009)
2.Friendly to your reader. Deliver your blog and offer some fun things to your readers every time, and you'll win their future visits and their trust. It can also improve your product quality from their comments. In this way, it can increase the sales.
3.Keep updating and interesting. The more a company keeps updating its blog, the better it can attract and sustain followings. For they can sharing your blog to their friends.
You hold your breath as you twist off the cap and dream of what you'll use the $50,000 prize money towards. Paying off student loans? A new car? Moving out of your parent's basement? The possibilities are endless!(Swanson, 2013)
So, business blog is an effective way to explore your potential existing customers, and give them a deeper insight of your brands, and your company. Think about using it today, and think about the potential growth it might bring to you tomorrow.
Reference
Swanson, A. (2013, 13 March). “Win Nothing” and be Ecstatic about it with Snapple's Latest Contest. [web log] Retrieved from: http://www.qualitylogoproducts.com/blog/win-nothing-snapples-latest-contest/ [Accessed: 10 Oct 2013].
Dennis, L. (2009, 9 October). 5 Keys to Effective Business Blogging. [web log] Retrieved from: http://www.theonlineseller.com/2012/10/09/5-keys-to-effective-business-blogging/ [Accessed: 10 Oct 2013].
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