How to sell digital download games in retail store?

      Recently, I read an article named “How GameStop avoid the Blockbuster’s tragedy?”  It talks about how GameStop changed their current strategy to sell their product when people nowadays prefer shopping online. It talks about the phenomenon that GameStop took 40% of the digital download game market which surprised a lot of people. The reasons behind it are: First, there are still a lot of young men don’t have their own credit card to pay for their favorite games online, so they would go to the GameStop store to buy a digital download card for themselves. Second, most of their current customers are used to sell their old games to get discount for new games, so they willing to go to their store sold their old games and get new one.

      But in my opinions, they are three more reasons for people to go to their store buy games. First, the price of video game. Compared with songs and movies, game is way more expensive. Now days, a movie cost around $5 and a song cost around $0.99. There doesn't have much value to be resold. But when you go to the GameStop, the new game price is always around $39.99-$59.99. When you resell them, you can still get at least $10 back or even higher form each game. Because you can get discount when sold your old game to them that motivate people go to the real store purchase games. Second, the exclusivity of their games. Unlike the normal online digital download game, GameStop add exclusive features in their games where you can only get that from their retail store. That because GameStop signed contracts with those game produce company to ensure the exclusivity. Third, the well-built membership system, when you go to their store, no matter you sold a game to them or purchased a game from them, you will get some membership points and with those points you can get discount when buy new games. But in the online store, they don't have such thing.